Good Morning, Villages. Ever haggled your way through a water filter sales pitch and felt like you needed a shower after? We’ve got the fix—and it’s local, honest, and comes with reader-loved reviews. Plus: your area’s been roasted (don’t worry, all in good fun), and we’re tracking new growth past Middleton. On this day in 1969 – Apollo 11 splashed down in the Pacific, safely returning the first men to walk on the Moon: Armstrong, Aldrin, and Collins.

📨 If this email was forwarded to you, you can subscribe here.

In today’s Villages Pulse:

• 💧Whole House Water Filter Deal

• ❓️ Where Everyone Lives

• 🏗️ Villages Expansion Marches Past Middleton, and much more!

Let’s dive in.

— Kevin Rogers, Publisher

Sponsored By Nova Filters

💧 Clean Water, No Sales Games 💧

Ever had a company come “test your water” and quote you $9,000 for a water filter system—then drop it to $2,500… then text you a “final offer” of $1,600? I have. That kind of shady pricing is way too common. And it put me off getting one for two years. Not any more!

In our Water Filter Poll, dozens of Villages Pulse readers said they already have a Nova Filters whole house water filter system—and they love it. So I reached out to Brad Novak, owner of Nova Filters—a Wildwood based, family‑owned, veteran‑owned, Villager-owned company. Unlike most, they list their price online—$695 installed for a three-stage whole-house system. No gimmicks. No upsells. Just clean, great-tasting water from every tap. I checked 10 other companies. Not one of them shares their price online!

Now you can get it too, at $24 off, exclusively for Villages Pulse readers, with Free Professional Installation.

How To Get The Deal?

👉 Call or text the owner, Brad Novak at (352) 661-0997 and mention “Villages Pulse” or call their main office number at (352) 566-2649 and mention “Villages Pulse”. You can also email them at [email protected]. Check them out at 🖱️ novafilters.com.

Check out their video on Youtube to see how great their system is in action.

📊 Poll Recap: Where Do You Live in The Villages?

We had 564 votes in Monday’s poll—and it’s a tight race! Leading the pack is Newbieville (south of the Turnpike) with 26%, followed by Plaza Patrol (between 466 & 466A) at 25%, and the Old Guard (north of 466) at 22%. Signville (466A–44) and Cone Zone (44–Turnpike) rounded out the list with 15% and 12% respectively.

One reader summed it up best: “We may live in different areas, but we all love The Villages lifestyle!” Thanks to everyone who voted—you’re what makes this place feel like one big, quirky, golf-cart-loving family.

This poll got me to thinking, what would ChatGPT say about each area if I asked it to roast them? See below for the results! 😆 

Got an idea for an interesting and educational poll? Hit Reply to this email and let me know!

Villages Development News

What’s Happening South of Middleton?

This lively video explores the latest buzz beyond Middleton Drive—think new residential and commercial developments, local insights, and hot takes from residents. Whether you're curious about growth, community vibes, or future plans, this short clip gives you a vibrant snapshot of what's around the corner in our hometown. Enjoy the ride!

Villages Traffic News

📢 Sumter County Invites Public Feedback on CR 466 & US 301 Intersection Study

Sumter County officials are exploring improvements to the busy intersection of County Road 466 and U.S. 301—ranging from adding travel and turn lanes to widening the roadway. A public workshop is set for July 30, from 5–6 pm at the Belvedere Library (Conference Room 120) in The Villages. Attendees can view proposed maps and plans, meet project representatives, and provide direct feedback on what would improve traffic flow and safety.

👉 Residents can comment in person or reach out beforehand to consultant Marty Morlan at 813‑738‑8193 or via email at Marty.morlan@ice‑eng.com.

Upcoming Events

Want a Featured Event with a poster/image? Reach out.

🦞 Cousins Maine Lobster | Holy Shmokes | Thu Jul 24 | 12 - 8 PM | Details

🎭️ Villages Theater Company Presents: Tribute | Mulberry Grove Rec | Jul 25 - 28 | Details and Tix

Duckie’s No Limit Holdem Tourney | Oxford Downs | Fri Jul 25 | 10:15 am | Details

Zac Petty Live | Eaton’s Beach Sandbar & Grill | Fri Jul 25 | 5 PM | Details

🎸Dirty Birds Live | Oxford Downs Tiki Bar | Fri Jul 25 | 6:30 pm | Details

🍷Wine Tastings and Music | Lakeridge Winery | Sat: Bobby Blackmon Live | Details

🍷 Sip, Savor, and Song: A Wine Tasting, Food & Music Event | Lake Miona Rec | Jul 26 | Details

🏌️ New To Golf School | Sarasota Golf | Jul 28 | 8 am | Details

🏌️‍♀️ Ladies Basics of Golf | Palmer Legends | Jul 29 | 9 am | Details

🍽️Cooking Class | Legacy Restaurant | Tue July 29 | 12 pm or 2:30 pm

Interm. Pickleball Scramble | Oxford Downs | Sun Aug 3 | Details 🔥 only 8 spots left

On Sale This Week

Rick Springfield In Concert | The Tracy | Sun Sept 21 | 7 pm | Tickets

A Decade of Soul | Savannah Center | Sun Oct 5 | 4 or 7 pm | Tickets

If you have an event you want to announce to 6,000+ local Villagers, email us the details at [email protected]

Villages Area ChatGPT Roast

North of 466 (Old Guard)
You were here before GPS worked in The Villages and still don’t trust anything past 466. Your house has seen three hurricanes, five mayors, and the birth of the Margarita machine boom.

Between 466 and 466A (Plaza Patrol)
You’re the middle child of The Villages—constantly overlooked, but weirdly obsessed with enforcing mailbox uniformity. Your biggest fear? Someone parking on the wrong side of the street during trash day.

Between 466A and 44 (Signville)
You moved in thinking it was “done being built”—bless your heart. Your morning walks are more construction tour than cardio, and your street still shows up as “planned” on Google Maps.

Between 44 and Turnpike (Cone Zone)
Living here means your welcome party was hosted by a cement mixer and a sweating guy named Julio. On the bright side, you'll be the first to test out next year’s pickleball courts.

South of the Turnpike (Newbieville)
Everything’s fresh: your landscaping, your water heater, and your complete inability to find your way to Spanish Springs. You call it “up-and-coming”—the rest of The Villages calls it “out there with the cows.”

That sound about right to you? Hit Reply and let me know what you think of these!

Weather

It’s the kind of forecast where your ice cubes sweat before you do. 🥵🌦️

Thursday: 91 🌡️ 75| 🌦️ | 70% | 🌬️ SE 5 mph

Friday: 93 🌡️ 75 | 🌦️ | 60% | 🌬️ SE 5 mph

Saturday: 95 🌡️ 77 | ☀️ | 20% | 🌬️ Light Winds

Sunday: 96 🌡️ 78 | 🌦️ | 30% | 🌬️ Light Winds

Live Music Lowdown

Thursday

Friday

Saturday

Sunday

Thanks!

Thanks for reading Villages Pulse. If you laughed, learned, or found a new band to catch this weekend—share it with a neighbor!

P.S. Want to get your business in front of 6,000+ local Villagers? Reach out.